Tools & Stack
A practical overview of the tools, systems, and platforms I've worked with over the years.
I started my career with WordPress, building and designing hundreds of eCommerce websites up until 2022. During this time, I worked deeply with WooCommerce and Shopify, delivering custom themes, plugins, Shopify apps, and business-specific solutions for real clients.
As performance, scalability, and flexibility became more important, I moved into React-based development, working with headless WordPress and headless Shopify to build faster, more conversion-focused eCommerce experiences.
Today, my focus sits at the intersection of engineering, performance, user behavior, and conversion — using frontend, backend, and content systems together to drive measurable outcomes.
Frontend & Product Engineering
TypeScript
My primary language for building scalable, maintainable applications with confidence and long-term clarity.
React & Next.js
My core stack for building modern web applications, landing pages, dashboards, CMS-driven sites, and headless eCommerce platforms — with a strong emphasis on performance and DX.
Component Architecture & Design Systems
Designing reusable, composable component systems aligned with design tokens and UX consistency across large codebases.
Conversion, Data & Performance
User Behavior & Conversion Thinking
Actively applying UX heuristics, CRO principles, and behavioral patterns to improve clarity, reduce friction, and increase conversion.
TanStack Query
Preferred solution for server-state management, data fetching, caching, and synchronization in data-driven UIs.
Performance Optimization
Focused on rendering efficiency, bundle size, perceived speed, and real-world performance — especially critical for eCommerce and landing pages.
Backend, Commerce & Integrations
Node.js (Express, Koa)
Used for APIs, integrations, and backend services supporting frontend and commerce workflows.
Medusa.js
Experience building headless eCommerce backends, including product, cart, checkout, and order flows.
Custom Plugins & Business Logic
Built WordPress plugins, Shopify apps, and custom integrations for payments, automation, and platform-specific business requirements.
Content, CMS & Storage
Sanity CMS
My preferred headless CMS for structured content, long-form writing, blogs, and content-driven product experiences.
Payload CMS
Worked with Payload for flexible, code-first content systems and admin-driven workflows.
Headless Content & Storage
Experience designing content models and storage strategies for blogs, eCommerce content, documentation, and product data.
How I think about tools
Tools are leverage.
I care more about performance, clarity, and conversion than chasing trends.