The result, with the attribution kept intact
Infinity Lab Peptides' recorded store data shows CA$39,039.23 attributed to organic search and CA$24,820.30 attributed to email from May 2 through September 29, 2026. The store recorded CA$178,404.19 in paid sales, net of refunds, across 545 orders in that period.
This is a documented performance snapshot alongside the SEO and email work, not a claim that the work caused all of those sales. No verified pre-engagement baseline is available for this case study, so there is no invented growth percentage or before-and-after chart.
What the project focused on
The SEO work centered on matching the catalog to relevant Canadian searches and making product information easier to find. The work log records research-page updates, titles and metadata, category descriptions and FAQs, a dedicated pen-format category, and a September refresh across 27 product pages.
The earlier content work covered beginner research questions, laboratory study, purity, storage and a BPC-157/TB-500 comparison. Later catalog work focused on compound, strength and format distinctions, including KLOW Stack, tesamorelin and MOTS-C pages. In September, 35 Canada-focused terms were researched and added to desktop rank tracking.
Email was a separate part of the customer journey. The account contains sent promotional campaigns and enabled welcome, cart, checkout, browse and replenishment workflows. The evidence below shows what was actually sent and recorded, rather than treating a workflow name or a draft as a result.
This case study documents marketing execution. It is not a product recommendation, a medical claim or a finding that the client's products or marketing satisfy Canadian regulatory requirements. Research-use-only wording does not establish that a product is lawful or safe for human use.
Revenue proof: store records, not a projected return
| Metric | May 2-September 29, 2026 |
|---|---|
| Paid store sales, net of refunds | CA$178,404.19 |
| Paid orders | 545 |
| Organic-search-attributed revenue | CA$39,039.23 |
| Organic-search-attributed orders | 105 |
| Email-attributed revenue | CA$24,820.30 |
| Email-attributed orders | 66 |
| Orders with a recorded source | 428 of 545 |
Real dashboard capture, taken September 30, 2026. The dashboard rounds headline amounts; the table uses the underlying recorded totals. Paid orders are counted net of refunds. Unpaid on-hold orders are excluded.
The store credits the last traffic source before purchase. There are 117 orders without source attribution. These are not reassigned to SEO or email. GA4 uses a different collection and attribution method, so its organic figure is not added to the store's figure. Omnisend campaign attribution is also a separate view, not extra revenue to add to WooCommerce.
Search proof: four number-one rows in a dated snapshot
The latest available keyword table contains 35 tracked terms. Of those, 21 have a recorded ranking, 13 are in the top 10, six are in the top three and four are at number one. These are desktop Canada checks, not global or mobile positions.
The number-one rows are:
- "buy klow peptide stack pen"
- "tesamorelin 20mg pen"
- "infinity peptides"
- "klow stack pen buy canada"
Captured September 30, 2026. This is a mixed-date latest-available snapshot: 23 terms were last checked September 28 and 12 were checked September 30. It is not a complete same-day refresh. "Infinity peptides" is a branded query, so the four number-one rows are not four non-branded wins. Positions can change; this is not a ranking guarantee.
The useful link between the work and the measurement is the topic match: the catalog work and the tracked queries both include compound and pen-format distinctions. The snapshot supports current visibility on those terms. It does not prove a causal ranking lift without a comparable earlier baseline.
Email proof: real sends, clicks and attributed orders
The September campaign records show a functioning campaign program:
| Sent campaign | Sent | Recorded clicks | Click rate | Attributed orders |
|---|---|---|---|---|
| September 18 flash sale | 1,391 | 83 | 5.9% | 10 |
| September 27 last call | 1,404 | 74 | 5.2% | 7 |
Actual Omnisend campaign-list capture, taken September 30, 2026. The screenshot shows send and click columns; attributed-order counts were checked separately in the campaign table. These are platform-reported results, not a controlled estimate of incremental sales. The two campaigns may include repeat customers, so the orders are not presented as unique new customers.
The automation list also confirms enabled welcome, abandoned-cart, abandoned-checkout and browse-abandonment flows. A welcome flow is dated August 7, 2026, and the named July cart flow is dated July 22. Disabled legacy flows and a suggested draft are not counted as delivered active work.
The email revenue headline for this case study remains CA$24,820.30 across 66 WooCommerce email-attributed orders over the stated store-data period. We do not combine it with Omnisend's revenue estimate or label an unverified platform currency as Canadian dollars.
What this case demonstrates
The work brought catalog SEO, research-topic content and email measurement into one documented picture. There is evidence of relevant search visibility, paid organic-attributed orders, paid email-attributed orders, and real campaign sends. The work is supported by a dated delivery log and cropped source screenshots, not by a fictional dashboard or a forecast presented as revenue.
The next measurement step is a repeatable same-market rank refresh and equivalent-period revenue comparisons. Further work should have a saved baseline before publication so changes can be assessed without confusing brand demand, promotions, seasonality and attribution differences with SEO impact.
Evidence and limits
Revenue was checked against Infinity's live revenue dashboard and its underlying WooCommerce daily records. Rank counts were checked against all 35 current keyword records, rather than partial summary tiles. Email sends, clicks, flow status and attributed orders were checked in the selected Infinity Lab Peptides Omnisend store. SEO delivery scope was checked against the client's dated work log.
Screenshots are cropped for readability and to remove account navigation. Values were not edited. Customer names, email addresses and order details are not published. The hero is an original illustration, not an analytics screenshot. The evidence was checked September 30, 2026; the revenue period ends September 29.
Questions about the results
Did SEO generate all CA$178,404.19 of store sales?
No. That is the total paid store revenue across all channels in the recorded period. WooCommerce attributes CA$39,039.23 and 105 orders to organic search.
Can the WooCommerce and Omnisend revenue figures be added together?
No. They use different attribution views and can describe overlapping purchases. This case uses WooCommerce for the channel revenue headlines and Omnisend for campaign and workflow evidence.
Are the four number-one rankings a same-day result or a growth claim?
No. They are the latest recorded positions from desktop Canada checks dated September 28 and September 30, 2026. One is branded. There is no verified pre-engagement ranking baseline here.